Layne Braunstein Featured in New Book, Branding as a Cultural Force

What if branding is not simply something people see, but something they experience?

ESI Experience Practice Leader Layne Braunstein brings an experiential perspective to Branding as a Cultural Force, a new book by author and designer Robin Landa exploring how brands shape—and are shaped by—culture, values and society.

A 7× Cannes Lions and 2× Clio-winning creative, Layne is known for his work in immersive environments and brand experiences. Over his 25+ year career, he’s led experiential work for Google, Nike, Coke and Star Wars, has spoken at events including Cannes Lions, TEDx and Adobe 99U and has been featured in publications such as Wired, The New York Times, The Wall Street Journal, Fast Company and Adweek.