From Times Square to Brooklyn, Creating a Brand-Specific Media Strategy
From stories-tall signage to flashing lights and honking taxis, it's challenging to stand out amid the bustle of New York’s Times Square.
To break through that visual noise and establish a commanding presence, ESI created dazzling media experiences with elegant motion graphics for Barclays’ investment banking headquarters on Seventh Avenue—positioning the firm as a future-forward brand.
Dozens of custom media modules, including evergreen brand stories and live data visualizations are displayed on 7,046 square feet of LED signage. ESI also worked with Barclays’ brand and marketing team to overhaul the digital signage system, with lighter, more energy-efficient screens that boast five times the resolution and greatly enhanced color.
Editable CMS templates allow Barclays to create new content efficiently, providing the flexibility to continually position the firm as a future-forward brand in the eyes of 130 million annual Times Square visitors.
From Broadway to Brooklyn; ESI also developed media experiences for the SHoP Architects-designed Barclays Center arena, home to the Brooklyn Nets and New York Liberty as well as over 200 sports and entertainment events annually.
The integrated “street to seat” media strategy includes an immersive 360-degree oculus in the public plaza outside.
