A Bold Brand Beacon Captivates and Invites
The words “corporate headquarters” and “exciting” rarely coincide—just ask anyone who’s watched Severance. Why? Their buttoned-up feel and unchanging nature are two reasons.
For Verizon at the Hub on Causeway, ESI conceived an immersive, building-wide sensory experience to position the building as an inspiring brand beacon and iconic presence on Boston’s skyline.
Dynamic lighting and an interactive canopy that responds to people’s movement greets visitors and employees outside the building. Inside the main lobby, a bespoke LED media display conjures a world of creative technology. The experience culminates in the Sky Lobby, where acoustic panels and immersive soundscapes leverage Verizon’s distinct sonic brand.
Various media modes in both the skybox and the ground floor lobby allow for the display of custom or thematic content.
Sensor data from people entering and leaving the Hub is visualized as white orbs moving in unique, choreographed patterns across the skybox canopy, symbolizing collective ingenuity.
