Generative Media Meets Brand Expression in This Company Headquarters
A company’s headquarters is like the mothership, fostering a sense of purpose for its brands or fleet.
So when WarnerMedia consolidated its portfolio into one New York headquarters, creating a cohesive employee experience while showcasing each division’s unique identity was a key priority.
To unite employees and empower them to do their best work, 127 bold, interactive, data-driven installations across 27 floors—over 1,000 square feet of media!—create dramatic touchpoints that connect departments, teams and people with an infinite stream of dynamic content. At the center of the experience is a generative media sculpture which hosts algorithm-generated abstractions of WarnerMedia content drawn from movies, trailers and TV episodes.
A number of the elements that make up the style of our new home give a nod to both our history and our future, in unique combinations.
The centerpiece of WarnerMedia’s headquarters is “The Prow,” a 65-foot media installation. The Prow rhythmically and visually syncs its dazzling show of color and light to its constantly evolving user-selected content.
Visitors can select movie and TV shows, which are then abstracted and visualized on a six-story sculpture which broadcasts across the skyline.
